FOR IMMEDIATE RELEASE
Jill Asher, Magical Bridge Foundation
Phone: (650) 520-8512
Todd Brinker, PlayPower, Inc.
Phone: (417) 354-2594
Magical Bridge Foundation and PlayPower Announce Strategic Partnership
Introducing New Inclusive Playground Solutions for Children and Adults of All Abilities
Mar. 1, 2018 — Silicon Valley’s Magical Bridge Foundation, renowned for developing the
nation’s most innovative, inclusive playgrounds, and PlayPower, Inc., a global leader in the
recreation industry, today announced their strategic partnership on a new international line of
playgrounds and play solutions for all ages and abilities. The new line of products developed by
this partnership will offer groundbreaking solutions to expand the successful work of Magical
Bridge Playgrounds and provide truly inclusive play for kids and adults of all abilities on a global level.
A Magical Partnership: Magical Bridge Playgrounds are mindfully designed to be socially
inclusive for children and adults of varying abilities, including those with physical and cognitive
disabilities, autism, hearing and visual impairments, and even the aging population. The first
Magical Bridge Playground in Palo Alto opened in April 2015 and attracts more than 20,000
local, regional and international visitors monthly. Due to the success of this first Magical Bridge
Playground and the abundant requests to build new Magical Bridge Playgrounds, Magical
Bridge Foundation was formed in January 2016. Planning is already underway for the next
several Magical Bridge Playgrounds in California, including Redwood City, Sunnyvale, Mountain
View and Morgan Hill communities.
Playworld, a leading commercial playground equipment manufacturer committed to uniting
communities through outdoor unstructured play, will manage the partnership for
PlayPower. Playworld has led the recreation profession with inclusive research, numerous
publications and hands-on workshops demonstrating inclusive design principles.
“For nearly 50 years, Playworld has created innovative, inclusive and meaningful outdoor play
experiences for all ages and abilities,” said Todd Brinker, Senior Vice President, Global Sales &
Marketing at PlayPower.
“The Magical Bridge Playgrounds and this partnership demonstrate how people and
organizations come together to positively impact the lives of everyone in a community,” said
founder Olenka Villarreal. “While we are building new and innovative playgrounds, what we
are really doing is helping to build more inclusive and magical communities.”
The Magical Bridge Playgrounds, and the play line that comes from the partnership, will exceed
basic ADA requirements to create inclusive spaces for all, including the 1 in 5 individuals who
are living with a visible or invisible disability. The ultimate goal is to ensure that park and
recreation departments, school districts and outdoor community spaces will have an affordable
solution to meet the needs of everyone.
Access to play is a critical component of the partnership: Both Playworld and Magical Bridge
Foundation will share their expertise in inclusive design to benefit the users of all play areas.
The partnership with PlayPower streamlines access to all of Playworld’s design and research
departments as well as to the product innovations of PlayPower’s nine global brands, including
HAGS, USA Shade and Wabash Valley.
“This partnership will provide more play spaces that invite children to be physically active,
encourage imagination, and accommodate children and adults of all abilities,” said Missy
Benson, Play and Design Specialist for Playworld. “We are thrilled to be sharing the expertise
we’ve gathered over our 47 years of designing, manufacturing and installing play equipment.
We are excited to partner with the Magical Bridge Foundation to celebrate the joy and
importance of inclusive play.”
Let’s Connect! The need to bring new and innovative solutions to play communities everywhere
is urgent! Magical Bridge Foundation and PlayPower will launch our new line of playground
equipment in Summer 2018. Click here to be the first to receive information about our truly
innovative and inclusive playgrounds that are revolutionizing the playground industry. We are
making the world more kind, compassionate and welcoming for everybody, one playground at a
time. We look forward to having you join us on this magical journey.
About Magical Bridge Foundation
Magical Bridge Foundation is a 501(c)(3) non-profit organization based in the heart of Silicon
Valley advocating for and bringing to life innovative and truly inclusive community and school
playgrounds. Magical Bridge Playgrounds delight and welcome everyone, regardless of ability,
disability, size or age. Magical Bridge Playground in Palo Alto opened to the public in April 2015,
and is heralded as the nation’s most innovative and inclusive playground. Playground projects
are currently underway in northern California communities of Redwood City, Mountain View,
Morgan Hill, Sunnyvale, and the Palo Alto Unified School District. Locations outside the Bay
Area for parks and school playgrounds will be announced later in the year. To learn more about
the Foundation and ways to support the project, go to magicalbridge.org or look us up on
Facebook and Twitter. If your company, foundation or community group would like to partner
with Magical Bridge Foundation, contact Jill Asher at firstname.lastname@example.org.
Playworld is a division of PlayPower®, Inc. Playworld believes The World Needs Play®. Play is
vital to everyone’s health and well-being. It’s something you are never too young or too old to
enjoy. We develop playground environments where creativity is king, belly laughs are welcome
and children make the rules. Playworld’s equipment is designed to unleash the
transformational power of play so bodies grow stronger, children play safely and imagination
can take flight. For nearly 50 years, Playworld has created innovative, inclusive and meaningful
outdoor play experiences for all ages and abilities. For more information about our inclusive
play equipment or Inclusive Design Guide, visit Playworld.com.
PlayPower, Inc. is the world’s largest, fully integrated manufacturer of commercial playground
equipment, floating dock systems and lifts for boats and personal watercraft, shade solutions
and site furnishings. The company is headquartered in Huntersville, NC, with marketing, sales
and manufacturing facilities in Monett, MO; Lewisburg, PA; Selby, England; Sosnowiec, Poland;
and Aneby, Sweden. PlayPower, Inc’s. goal is to lead the market in all areas in which it
competes and to continue to bring innovation and fun to the marketplace.